This site handles the reputation of people whose name is part of the business: founders, managers, independent professionals. For companies, the work is mostly on owned assets and technical SEO.
Where it forms
A name is judged in three places, each with its own rules.
- Google and Bing: the first results for the name and the variations people type (with city, profession, "reviews").
- AI assistants: what ChatGPT, Gemini or Perplexity answer to "who is", and whether they recommend you in your field.
- Your assets: site, profiles, professional registries. Google and AI use them to decide who is who.
What can be fixed, and how
Each problem has its own route. The guides below cover each one with official sources.
- Personal or outdated information that no longer belongs: removal requests to Google, including the EU right to be forgotten.
- Other people with the same name filling the results: one clear source about you and aligned profiles.
- A wrong or missing knowledge panel: claiming, corrections and consistent sources.
- An AI that doesn't know you or gets it wrong: fix the sources it cites and, where relevant, privacy requests.
What to avoid
Fake reviews or profiles, paying sites that charge to remove content, and hiding fair criticism usually make things worse. Google has a specific policy for sites with exploitative removal practices. Be wary of anyone who promises to delete results or guarantee rankings.
Where to start
Measure first. The free check shows up to 10 Google results for your name and what an AI answers, with a 0–100 score. The Name Audit (€900, 5 working days) classifies every result across several searches and AIs and returns actions in order of impact. Then, only if it makes sense, a 90-day plan.